Today I bring you a reflective conversation with Leesa Tongoulidis of Human Art. Our topic of conversation is Human Centred Design (or HCD), something that Leesa has been practising way before it had a label.
Our conversation begins with me asking Leesa for her definition of HCD so we can demystify it and she gives me a simple, highly memorable response.
Here are a few of the golden nuggets gleaned from our conversation:-
- Why, in Leesa’s opinion, HCD isn’t (yet) embedded in organisational cultures
- Evidence of organisations doing HCD well
- How iCare embraced HCD with their worker’s compensation claims process
- Empathy as a foundation for HCD
- How Leesa is giving back through her business Human Art
Leesa mentioned a number of resources here:-
Why Human Centred Design is a key future skill | RMIT University – https://www.youtube.com/watch?v=rKofCWEMv24
The story of how a global brand was created in 1894 using HCD principles and some practical tips for adopting HCD practices
HCD in the era of Covid – https://www.bcg.com/en-au/publications/2020/the-importance-of-human-centered-design
Bringing the brain into HCD – http://customerinnovations.com/the-emergence-of-cognitive-experience-design/
The Cynefin framework – https://cynefincentre.com/the-cynefin-framework/
Make me a leader – award winning documentary – https://www.aboutmybrain.com/make-me-a-leader
Leesa on LinkedIn https://www.linkedin.com/in/leesatongoulidis/
Leesa’s website – https://humanart.com.au/
On behalf of every new client, they contribute $10 to the Raise Foundation, supporting Mental Health and Social Development needs of Teenagers across Australia.
Leesa also offers a unique, “pay what you can afford” coaching model setting them apart.
We are on a mission to get the message out to the business community about 21st Century leadership skills that engage, inspire, motivate and develop people to be their very best and achieve their potential.
If you would to contribute to our mission, however small, please head to https://ko-fi.com/brainsmart to donate – thank you!