Today I bring you a reflective conversation with Leesa Tongoulidis of Human Art. Our topic of conversation is Human Centred Design (or HCD), something that Leesa has been practising way before it had a label.
Our conversation begins with me asking Leesa for her definition of HCD so we can demystify it and she gives me a simple, highly memorable response.
Here are a few of the golden nuggets gleaned from our conversation:-
- Why, in Leesa’s opinion, HCD isn’t (yet) embedded in organisational cultures
- Evidence of organisations doing HCD well
- How iCare embraced HCD with their worker’s compensation claims process
- Empathy as a foundation for HCD
- How Leesa is giving back through her business Human Art
Leesa mentioned a number of resources here:-
Why Human Centred Design is a key future skill | RMIT University – https://www.youtube.com/watch?v=rKofCWEMv24
The story of how a global brand was created in 1894 using HCD principles and some practical tips for adopting HCD practices
HCD in the era of Covid – https://www.bcg.com/en-au/publications/2020/the-importance-of-human-centered-design
Bringing the brain into HCD – http://customerinnovations.com/the-emergence-of-cognitive-experience-design/
The Cynefin framework – https://cynefincentre.com/the-cynefin-framework/
Make me a leader – award winning documentary – https://www.aboutmybrain.com/make-me-a-leader
Leesa on LinkedIn https://www.linkedin.com/in/leesatongoulidis/
Leesa’s website – https://humanart.com.au/
On behalf of every new client, they contribute $10 to the Raise Foundation, supporting Mental Health and Social Development needs of Teenagers across Australia.
Leesa also offers a unique, “pay what you can afford” coaching model setting them apart.