BrainSmart was created by Clare Edwards and Anne Paterson. When we studied the Neuroscience of Leadership in 2013 and realised that we have learned 80% of what we know about the brain only in the last 20 years, we were excited. We saw an amazing opportunity to help clients optimise their brains, understand their motivation, their thinking and behaviours, and be more productive, engaged and less stressed in their lives.
Thanks to Neuroscience, we now know more about how to lead ourselves and others through change, how to cope with a 24/7 world that is always ‘on’ and how to build our resilience and emotional intelligence to stay cool under pressure.
We share a deep commitment to providing practical, evidence-based solutions that work in the real world of work, delivering excellence in service and working to make a genuine difference.
We have been working with clients from across the globe and a wide variety of industry sectors for over 20 years. Some of the clients we are serving individually and working in partnership with include:
Clare’s early career was spent in hospitality, in Front Office Management for a European Hotel chain. She then spent 16 years working at senior management level with European and American organisations. During that time, she was Head of Corporate Development for XO Global Communications Inc., Customer Marketing Manager, SAP UK, and has worked in, and managed, multinational teams.
Clare’s fascination with the brain led her to be in the first cohort globally of an Advanced Diploma in the Neuroscience of Leadership. Accreditations include the i4 Neuroleader assessment, Team Management Systems and Everything DiSC profiling.
A Professional Member of the Professional Speaking Association (PSA), Clare speaks extensively at industry associations and professional development conferences, delivering a series of ‘Change your Brain’ keynotes and plenaries.
Anne has over 20 years’ experience in global HR Management, Learning and Development and consulting. She has a Master of Arts Degree, a Postgraduate Diploma in Management Studies, a Certificate in the Foundations of Neuroleadership and is an accredited Master Trainer for the Team Management Systems (TMS) suite of instruments.
Anne has worked in both the public and private sectors of industry, and in her corporate career with British Airways in the UK, she held the positions of Head of Human Resources and Human Resource Manager Europe. In these senior roles, she led a team of 6 people to deliver HR support and advice to over 4,500 air and ground-based employees and provided an HR service to 24 European countries.
As a consultant, Anne has worked across a diverse range of industries and organisations providing consultancy advice and support, designing and delivering training programs and coaching executives.
A working world where leaders are inspiring, managers are motivating, staff are engaged and employee well–being is as important as profits.
The Core Beliefs that drive our Behaviour and Ethics
Never stay still – we continually develop ourselves personally and professionally
Manage energy over time – we practise what we preach by planning our work and thinking according to our personal energy levels
Brain-friendly through and through – we train, coach and facilitate using brain-friendly learning principles
“Oops, sorry” – if we ‘stuff up’ we ‘fess up’, we don’t hide behind our mistakes